Print Ad for IPE

Art Director: Dimitris Klonos
Copywriter: Katerina Androuli, Eleni Stamataki
Creative Director: Catherine Chryssanthacopoulou

Advertising agency: LOWE ATHENS

Illustration: Dimitris Klonos

Client: IPE

 

A print ad for IPE. Τhe concept is a pun in Greek. It is based on a famous byzantine quote, and it means "with this institute you win" (in sales business). The clinet is the "Greek institute of sales" after all!