Σάββατο, 23 Ιανουαρίου 2016

Logo and guidelines for "Thessalia" butcher shop







Art Director: Dimitris Klonos
Logo design: Dimitris Klonos

I was asked to create a logo for the traditional butcher shop "Thessalia".

The logo is based in the aesthetics of etching in order to express the fact that the shop is traditional and has a history of many years.

I have also added elements that express the origins of it's brand name which is  Thessalia area in Greece. I have also added the basic tools of a butcher shop.

Because the logo is fairly complicated I have also created a simpler version of it, in order to cover many cases in it's application.

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